Blog

We are repurposing this blog written by a colleague/friend, Rochelle Moneta, LeRoe Promotional Marketing. We couldn’t have said it better! No matter how big a company is, their single largest asset is their brand and its reputation. That’s why it’s … Read More

On two recent trips, I became curious after receiving drinks with paper straws at both mom & pop establishments and well-known coffee houses. First, this was a fun throwback to my childhood years! Second, after doing a little bit of … Read More

In today’s world of negative, thought it would be fun to talk about a positive negative. At Avalon, our world is all about brands and logos. Have your heard about negative space logos? Marketers say that a good logo should … Read More

The Avalon team just got back from PPAI Expo in Las Vegas – our industry’s largest and best tradeshow. This is an awesome event for us, as we see so many creative promotional/marketing ideas, meet with suppliers and get together … Read More

Being accountable is having the courage to take an honest, introspective look at your own performance…YOU should be your biggest critic; you should want this for yourself. Imagine for a moment if EVERYONE did these ten things at 100%, or … Read More

“WHEN YOU’RE HITTING A WALL, FOCUS ON ONE BRICK”– TYLER MAY, AUTHOR Everyone experiences this…’hitting the wall’; regardless of your job, title, age, gender it doesn’t matter at some point in life we hit that proverbial wall – so what do … Read More

Put yourself in this scene: you’re networking (formally or casually), you’ve introduced yourself, shaken hands with a new acquaintance and are getting ready to talk about your business, when all of the sudden you point out the socks you’re wearing don’t match. Wait, what? Can … Read More

“FROM WHAT WE GET, WE CAN MAKE A LIVING; WHAT WE GIVE, HOWEVER, MAKES A LIFE.”– ARTHUR ASHE We encounter different people along life’s path. It is no mistake that the people you meet came into your life at that very … Read More

“TO ME, IDEAS ARE WORTH NOTHING…UNLESS EXECUTED; THEY ARE JUST A MULTIPLIER. EXECUTION IS WORTH MILLIONS.” – STEVE JOBS I have seen this over and over, ideas with zero execution…it sounds something like this: “I should have, could have, I want … Read More

My friend told me a story recently about a trip she took Montana. The sky was blue and seemed to last forever. The mountains were everything you expect as winter transitions to spring – the perfect mix of snow-capped glory … Read More

Here’s the promised follow up on last week’s post where we compared vector and raster images.  Now we’ll uncover why it matters (or when) in regards to your marketing, such as when you’re ordering company shirts or talking to your … Read More

So you have a client (or you are the client) ordering a promotional item to hand out to their clients. Grrreat! They decide on their handout of choice and you say, “OK, I’m going to need your logo in a … Read More

Last summer I attended the ASI Show in Chicago and that is where I met Johnny Earle – or rather, Johnny Cupcakes. I could tell by the large group at his booth and how they were all listening so intently … Read More

As Mandy blogged about Vegas, Baby!, the first few days of PPAI are spent in education sessions that keep us up to date on hot topics and trends. Topics vary widely from corporate responsibility, to technology, to safety compliance, to … Read More

As promised – Part 2 of our Vegas favorite finds! We really are fortunate to work in an industry that allows us to see such neat products. From a wide variety of pens, all the way to a plethora of high … Read More

The holidays are over, and the decorations are put away (hopefully!). So what happens now, you ask? How about a PPAI Expo recap to start off the year! The Avalon team hit the show floor in Vegas like a one-legged … Read More

Thought I would piggyback onto Mandy’s Ordering 101 blog of great fundamental information for ordering and the various aspects that go into your marketing projects. When a prospect asks us what makes us different than any other promotional products company, it’s a … Read More

Promotional Products Association International throws their kick off PPAI Expo every January, and we love going for many reasons! First, we get to see old friends (iPROMOTEu staff and Affiliate friends), and meet new faces (new iPROMOTEu affiliates). Second, we visit with … Read More

iPROMOTE-who?  iPROMOTEu – that’s who! You are going to see me mention iPROMOTEu regularly, so thought I would fill you in on the ‘who, what, why, when’, etc…! iPROMOTEu is a promotional products industry powerhouse.  They provide back office support, marketing, … Read More

Returning to Avalon Image Group and the promotional products industry full-time is very exciting for me!  I’m loving getting back into it, growing my LinkedIn and other connections, and talking with existing and new clients.  In this process, and knowing the … Read More

“APPRECIATION IS A FREE GIFT THAT YOU CAN GIVE TO ANYONE YOU ENCOUNTER – IT IS COMPLETELY YOUR CHOICE.” – BARBARA GLANZ As we are winding down the year and excited about setting next year’s goals and visions, it makes … Read More

“CHANGE IS THE CONSTANT, THE SIGNAL FOR REBIRTH, THE EGG OF THE PHOENIX.” – CHRISTINA BALDWIN We are in very turbulent times, layoffs, downsizing, clients cutting budgets and some not buying at all.  Each of us have encountered, or may … Read More

“THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE LOTS OF IDEAS.”– LINUS PAULING Ideas have legs! We often have ideas, or the nucleus of an idea and we fail to capture the thought. Journalizing your ideas is … Read More

“THERE ARE NO TRAFFIC JAMS ON THE EXTRA-MILE” Doing a bit extra these days; well, not many people embrace this.  We are so wrapped up in doing so much that we often times forget that it’s the little things that … Read More

“FEEDBACK IS THE BREAKFAST OF CHAMPIONS.” — KEN BLANCHARD Constructive criticism and positive feedback like “cash” is the lifeblood of any organization, the question is; does your organization or company have a policy in place where it openly solicits constructive … Read More