We have a little something to say...
Elevating Your Brand
Little did we know when we started Avalon Image Group 13 years ago that elevating your brand could mean what is does today! As the cannabis industry has been evolving, so has the promotional products world. We have been working
Is Your Promo Product A Lawsuit Waiting to Happen?
We are repurposing this blog written by a colleague/friend, Rochelle Moneta, LeRoe Promotional Marketing. We couldn’t have said it better! No matter how big a company is, their single largest asset is their brand and its reputation. That’s why it’s
Iced Tea – No Straw, Please!
On two recent trips, I became curious after receiving drinks with paper straws at both mom & pop establishments and well-known coffee houses. First, this was a fun throwback to my childhood years! Second, after doing a little bit of
A Positive Negative
In today’s world of negative, thought it would be fun to talk about a positive negative. At Avalon, our world is all about brands and logos. Have your heard about negative space logos? Marketers say that a good logo should
The Perfect Storm!
The Avalon team just got back from PPAI Expo in Las Vegas – our industry’s largest and best tradeshow. This is an awesome event for us, as we see so many creative promotional/marketing ideas, meet with suppliers and get together
Ten Things That Require ZERO Talent
Being accountable is having the courage to take an honest, introspective look at your own performance…YOU should be your biggest critic; you should want this for yourself. Imagine for a moment if EVERYONE did these ten things at 100%, or
“When You’re Hitting a Wall”
“WHEN YOU’RE HITTING A WALL, FOCUS ON ONE BRICK”– TYLER MAY, AUTHOR Everyone experiences this…’hitting the wall’; regardless of your job, title, age, gender it doesn’t matter at some point in life we hit that proverbial wall – so what do
Is Your Business Wearing Mismatched Socks?
Put yourself in this scene: you’re networking (formally or casually), you’ve introduced yourself, shaken hands with a new acquaintance and are getting ready to talk about your business, when all of the sudden you point out the socks you’re wearing don’t match. Wait, what? Can
The Gift That Keeps on Giving
“FROM WHAT WE GET, WE CAN MAKE A LIVING; WHAT WE GIVE, HOWEVER, MAKES A LIFE.”– ARTHUR ASHE We encounter different people along life’s path. It is no mistake that the people you meet came into your life at that very
Stop Sitting on Your Ideas!
“TO ME, IDEAS ARE WORTH NOTHING…UNLESS EXECUTED; THEY ARE JUST A MULTIPLIER. EXECUTION IS WORTH MILLIONS.” – STEVE JOBS I have seen this over and over, ideas with zero execution…it sounds something like this: “I should have, could have, I want
Selling a T-Shirt by Telling a Story
My friend told me a story recently about a trip she took Montana. The sky was blue and seemed to last forever. The mountains were everything you expect as winter transitions to spring – the perfect mix of snow-capped glory
Objects and Pixels and Paths, Oh My!
Here’s the promised follow up on last week’s post where we compared vector and raster images. Now we’ll uncover why it matters (or when) in regards to your marketing, such as when you’re ordering company shirts or talking to your
What’s Your Vector, Victor?
So you have a client (or you are the client) ordering a promotional item to hand out to their clients. Grrreat! They decide on their handout of choice and you say, “OK, I’m going to need your logo in a
“Do more of what makes you happy” – Johnny Cupcakes
Last summer I attended the ASI Show in Chicago and that is where I met Johnny Earle – or rather, Johnny Cupcakes. I could tell by the large group at his booth and how they were all listening so intently
PPAI Expo…More Than Products
As Mandy blogged about Vegas, Baby!, the first few days of PPAI are spent in education sessions that keep us up to date on hot topics and trends. Topics vary widely from corporate responsibility, to technology, to safety compliance, to
2017 is here! So now what? (Part 2 of 2)
As promised – Part 2 of our Vegas favorite finds! We really are fortunate to work in an industry that allows us to see such neat products. From a wide variety of pens, all the way to a plethora of high
2017 is here! So now what? (Part 1 of 2)
The holidays are over, and the decorations are put away (hopefully!). So what happens now, you ask? How about a PPAI Expo recap to start off the year! The Avalon team hit the show floor in Vegas like a one-legged
Creative Ordering 102
Thought I would piggyback onto Mandy’s Ordering 101 blog of great fundamental information for ordering and the various aspects that go into your marketing projects. When a prospect asks us what makes us different than any other promotional products company, it’s a
Vegas, Baby!
Promotional Products Association International throws their kick off PPAI Expo every January, and we love going for many reasons! First, we get to see old friends (iPROMOTEu staff and Affiliate friends), and meet new faces (new iPROMOTEu affiliates). Second, we visit with
iPROMOTE-who?!
iPROMOTE-who? iPROMOTEu – that’s who! You are going to see me mention iPROMOTEu regularly, so thought I would fill you in on the ‘who, what, why, when’, etc…! iPROMOTEu is a promotional products industry powerhouse. They provide back office support, marketing,
Ordering 101
Returning to Avalon Image Group and the promotional products industry full-time is very exciting for me! I’m loving getting back into it, growing my LinkedIn and other connections, and talking with existing and new clients. In this process, and knowing the
Thank You – Two simple words that mean a whole lot.
“APPRECIATION IS A FREE GIFT THAT YOU CAN GIVE TO ANYONE YOU ENCOUNTER – IT IS COMPLETELY YOUR CHOICE.” – BARBARA GLANZ As we are winding down the year and excited about setting next year’s goals and visions, it makes
Rising Above While Riding the Tide
“CHANGE IS THE CONSTANT, THE SIGNAL FOR REBIRTH, THE EGG OF THE PHOENIX.” – CHRISTINA BALDWIN We are in very turbulent times, layoffs, downsizing, clients cutting budgets and some not buying at all. Each of us have encountered, or may
A Barrel Full of Ideas
“THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE LOTS OF IDEAS.”– LINUS PAULING Ideas have legs! We often have ideas, or the nucleus of an idea and we fail to capture the thought. Journalizing your ideas is
Going the Extra Mile for You
“THERE ARE NO TRAFFIC JAMS ON THE EXTRA-MILE” Doing a bit extra these days; well, not many people embrace this. We are so wrapped up in doing so much that we often times forget that it’s the little things that
Feedback is the Breakfast of Champions
“FEEDBACK IS THE BREAKFAST OF CHAMPIONS.” — KEN BLANCHARD Constructive criticism and positive feedback like “cash” is the lifeblood of any organization, the question is; does your organization or company have a policy in place where it openly solicits constructive