A Positive Negative

with 2 Comments

Negative Space Logo - 8 FishIn today’s world of negative, thought it would be fun to talk about a positive negative. At Avalon, our world is all about brands and logos. Have your heard about negative space logos? Marketers say that a good logo should look good, be memorable and also communicate the idea of the business. By using a negative space technique it is possible to kill two birds with one stone! Negative space logos are a great way to capture a customer’s attention and make them think and look twice. These hidden messages within a logo will not only “grab” the viewer’s attention, but at the same time, will tell a lot about that company.

Negative space logos are a great way to capture a customer’s attention and make them think and look twice.

Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make a dual imagery and representation of a product. When it comes to negative space logo designs, companies can incorporate multiple meanings in to their logo designs.


A personal story – how many times had I seen a Fedex Truck go by and yes, I saw “FEDEX”. It wasn’t until I was golfing a few years back when one of my foursome found a random “Federal Express” golf ball. He asked if I’d ever seen the arrow in Fedex. Had never seen/noticed it and the first time on a golf ball of all things. Now, I can’t see that logo without seeing the arrow.

So this blog will be less words and more images. Here are some amazing logos – look close and enjoy. And if you have a few minutes with nothing to do, check out this link so see more or google negative space logos and you’ll get lost in their world.

Follow Shawna Tromczynski:

Always on the lookout for uber cool ideas and creative ways to present them, Shawna leaves no stone unturned. Turbo-charged passion for causes and mad organizational prowess, she brings her A game to your project every time!

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2 Responses

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