A Positive Negative

In today’s world of negative, thought it would be fun to talk about a positive negative. At Avalon, our world is all about brands and logos. Have your heard about negative space logos? Marketers say that a good logo should … Read More

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Is Your Business Wearing Mismatched Socks?

Put yourself in this scene: you’re networking (formally or casually), you’ve introduced yourself, shaken hands with a new acquaintance and are getting ready to talk about your business, when all of the sudden you point out the socks you’re wearing don’t match. Wait, what? Can … Read More

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