As Mandy blogged about Vegas, Baby!, the first few days of PPAI are spent in education sessions that keep us up to date on hot topics and trends.
Topics vary widely from corporate responsibility, to technology, to safety compliance, to wild apparel decorating techniques and the latest unbelievable printing processes.
We learn so much firsthand from experts in these fields and can apply right away toward helping our clients build their brand. In many instances, we further the discussions in “meet and greets” with the presenters for even deeper understanding and benefits long after the Expo is over.
A highlight of the week was an intimate workshop with one of the keynote speakers who is building his brand with a cult-like following – more on him in upcoming blogs. Fascinating! Stay tuned!
…we further the discussions in “meet and greets” with the presenters for even deeper understanding and benefits long after the Expo is over.
Some of the sessions we’ll attend together, but as our interests and client bases are different, we each break out to other independent meetings that are more applicable to each of us.
iPROMOTEu is so gracious in allowing us one on one time with key people in their organization. We spent time with:
- Our marketing guru
- Our fav print authority
- A wonderfully informative, informal meeting with their overseas production specialist
- Distinct session on upgrades to order entry software
- And another special session with research software upgrades and techniques which ultimately help us to better serve you.
The world of printing is an area of fascination. We are learning about interactive solutions like augmented reality, QR codes and PURL programs. Check out this demo of augmented reality; we are able to include this technique on almost anything.
One of the more important topics from the Expo is safety compliance – imperative in this day and age. Your Avalon team is working toward certification in this area and we’ll get more in depth on that in future blogs!
For now – it was an exhilarating, exhausting, eye opening, mind boggling week, and we love it!