The goal was to find a cool tee and create art customized just for their hospital. We offered a different blue, versus the standard royal or navy, just to give it a more of a trendy look. For art, the only direction they gave us was to use a heart with the echocardiogram line in it. Our artist created the full back tee art and on the first look – they approved and LOVED! Even more fun – the hospital ran a full page ad in their newspaper and used this art on half of the page.